Business
Benecol
Benecol is a new light margarine that can help lower your cholesterol. But after a lot of advance hoopla and a reasonably big advertising and public relations campaign, the brand is already in a downward spiral. What went wrong?
Published 08/17/2000
Exponent: The Company That Failure Built
Who would ever name their firm The Failure Group and choose a stock symbol of FAIL?
Published 07/17/2000
Kellogg’s Cereal Mates
Kellogg’s cereal and milk is a winning combo. But when the company tried to sell the two together, consumer response was lukewarm.
Published 07/17/2000
Isaac Ingalls Stevens v. Chief Leschi
The Playboy Book
The Ice Man’s Greatest Hits
Colonel Sanders (May/12)
To Forgive Design (May/12)
A Visitor’s Guide to the Ancient Olympics (May/12)
