Bob Briner knew that 80 percent of Americans claimed to believe in Jesus. He knew that church attendance was at an all time high. He also realized that Christianity had become ineffective. Then he did something about it.
Benecol is a new light margarine that can help lower your cholesterol. But after a lot of advance hoopla and a reasonably big advertising and public relations campaign, the brand is already in a downward spiral. What went wrong?
With all the money and excitement generated by the NFL, NBA, NHL, and Major League Baseball it’s easy to forget that professional sports leagues don’t usually survive over the long haul.
The drive-in movie theater began its long swan song 40 years ago. But by reaching out to a new generation of movie-goers, the drive-in has forestalled its decline while searching for a new identity.
Kellogg’s cereal and milk is a winning combo. But when the company tried to sell the two together, consumer response was lukewarm.