Benecol is a new light margarine that can help lower your cholesterol. But after a lot of advance hoopla and a reasonably big advertising and public relations campaign, the brand is already in a downward spiral. What went wrong?
Who would ever name their firm The Failure Group and choose a stock symbol of FAIL?
Kellogg’s cereal and milk is a winning combo. But when the company tried to sell the two together, consumer response was lukewarm.