Business


Benecol

Benecol is a new light margarine that can help lower your cholesterol. But after a lot of advance hoopla and a reasonably big advertising and public relations campaign, the brand is already in a downward spiral. What went wrong?

Published 08/17/2000

 

Exponent: The Company That Failure Built

Exponent: The Company That Failure Built

Who would ever name their firm The Failure Group and choose a stock symbol of FAIL?

Published 07/17/2000

 

Kellogg’s Cereal Mates

Kellogg’s cereal and milk is a winning combo. But when the company tried to sell the two together, consumer response was lukewarm.

Published 07/17/2000

 

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