Steve Wozniak Interview
Woz on Steve Jobs and the history of Apple.
With the media spotlight focused on the revival of Apple and especially its histrionic CEO Steve Jobs, Failure set out to investigate the whereabouts of Apple’s other co-founder Steve Wozniak. For those of you wondering what Steve Wozniak is up to these days, the answer is nothing—at least when it comes to engineering. Aside from doing the odd speaking engagement or philanthropic event, the man who basically invented the personal computer seems rather content to putter around the house and do the occasional fix-it project, spending as much time with his family as possible. Taking a break from his routine, Woz sat down with Failure at a Mexican restaurant in the heart of Silicon Valley to discuss the history of Apple, his current relationship with Jobs, and how Apple has been portrayed in the media. Along the way, he reiterated his well-known distaste for newspapers and commented on past failures in the personal computer industry.
How did you feel when Steve Jobs returned to Apple?
I wasn’t totally happy about it in light of the fact that Apple was having horrible problems. Steve being there looks good—it inspires people. I don’t think he’s the best choice as a hero for Apple, but I think he believes inside himself very strongly that he is. You’d rather have a person that just totally believes in the company. But the press is looking for a hero. Basically, the steps he’s taken are to run Apple as efficiently as possible. In the past, we would just take big flyers and have tons of junk leftover that we couldn’t sell, and that was really where we lost our money. Now things are very tight. That means you can’t get computers and accessories very easily. But if you know that a certain number of people are going to buy Macs, build a good Mac for them and you are guaranteed the profit. Just don’t make mistakes and overbuild and try to challenge new markets. So it’s being run conservatively. Good for Apple.