$1 Off On Two Bimbos

A coupon in Sunday's newspaper offers a dollar off on two Bimbos.

Bimboscoupon

A coupon in this past Sunday’s newspaper offers a dollar off on Bimbos.

Is the name going to be a problem for Bimbo Bakeries USA (a subsidiary of Mexico’s Grupo Bimbo, one of the world’s largest baking companies, with a Mexican Stock Exchange stock symbol of BIMBO)? Or will it help establish name recognition, and allow the self-proclaimed “family-friendly” brand to gain a foothold in U.S. supermarkets?  

According to press releases posted at bimbobakeriesusa.com, the company has already rolled out Bimbo bread in three U.S. cities—Knoxville, Miami and Atlanta. But Bimbo also makes hot dog rolls. So if the launch is a success, Americans may soon have the opportunity to put their hot dogs between “soft and delicious” Bimbo buns.